Clive

 

How to explain what is impossible to explain? That was our challenge when we decided to face the task of changing Burger King's positioning in Spain. And as we knew it would be difficult, we brought a Clive Owen here and playing with all the advertising cliches that try to explain taste, we realized that the only way to do it was going to a Burger King and asking for one of its delicious burgers.

 

Agency: La Despensa

Role: Creative Direction

Director: Hugo Menduiña

King Ahorro 3,30

 

A promo based on the duality between price and what three friends could do with thirty.

 

Agency: La Despensa

Role: Creative Direction

Director: Sebastien Grousset

Sandy

 

A proposal developed for a total hypnotic promo.

 

Agency: La Despensa

Role: Creative Direction

Director: Space Monkeys

Grillboard

 

The client's objective was to communicate the principal attribute differentiating them from the competition; that their hamburgers are flame grilled, and, furthermore, to increase sales in the closest restaurant.

 

We had to stir the hunger of the passer-by and for that we used a machine that emitted the unmistakable aroma of the flame-grilled Whopper.

 

Agency: La Despensa

Role: Creative Direction

Director: Sr. Gordo

Torch

 

A play with the French stereotypes to communicate the launch of the new French style made Steakhouse burger.

 

Agency: La Despensa

Role: Creative Direction

Director: Miguel Bueno

Buck

 

Sometimes, the best way to convince someone to go to Burger King is by appealing to the price.

 

Agency: La Despensa

Role: Creative Direction

Director: Maxi Blanco

Whopper wine

 

To Celebrate the 40th anniversary of Burger King in Spain, we are launching a wine that pairs perfectly with

our signature burger, the Whopper™.

 

Agency: La Despensa

Role: Creative Direction

Director: Santiago Burin des Roziers