To promote Cuenca as a tourist destination, we decided to wrap as a present its most emblematic monument, The Hanging Houses (a building from the 14th century and World Heritage Site) turning that image into a huge advertisement to communicate our concept ‘Take Cuenca with you’. A campaign to share with all its tourists the best of Cuenca.


Agency: La Despensa


Role: Creative Direction




CdeC Anuario 2012


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